Slobodan Zivic indiscriminately exploring all kinds of visual media, moving images, design, photography, illustration and various video formats. He is mastering his own “hybrid” of various formats and disciplines. With the intention of always moving towards the unexpected, away from the established, he continued to find ways of exploring the outskirts of norms - regardless of the project. Implementing design and art direction for culture and lifestyle oriented establishments, working cross disciplinary to realize this vision. With ties to the music industry his body of work sees the visual identities of several noted artists and ventures. The new direction is a more independent, self-actualizing and most importantly a self-critical approach in his work. 

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